We need a new word for "service"

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Ami points out that "Kaboom! invites people to build playgrounds," in strong, active language. (Photo: Ft. Meade Public Affairs, Flickr/Creative Commons)

Today on Fast Company, our founder Ami Dar writes:

To help more people take the leap from good intentions to action, we need better words for what we do. “Service,” “volunteerism,” “civic engagement”—even “nonprofit” and “social entrepreneurship”—are all weak substitutes for the action-oriented verbs that people actually use to describe how they work together and help one another.

Click here to read the rest of the piece. Thanks to Fast Company and Catchafire for including Ami in the “Co.Exist: World Changing Ideas and Innovation” series.

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Comments (7)


  1. Jenny Park writes:
    April 5, 2012 at 12:53 pm

    love


  2. SHay writes:
    April 10, 2012 at 12:27 pm

    Citizenship.


  3. jeznadel writes:
    April 10, 2012 at 7:36 pm

    Need unity and better understanding regardless of color and language.


  4. Barry writes:
    April 12, 2012 at 7:40 am

    i would say a good word is experience as in “customer experience” as opposed to customer service.


  5. Vee writes:
    April 18, 2012 at 11:00 am

    Human Suffering


  6. Jessie writes:
    April 19, 2012 at 2:14 pm

    Customer support


  7. Jessie writes:
    April 19, 2012 at 2:17 pm

    I really like the word “comfort.” It can be used in many ways, starting with ‘customer comfort.’


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