Idealist by the Numbers: You love us, just not on Valentine's Day.

Howdy! It’s Kim and Diana, your friendly neighborhood Community Support Team. Last month we debuted our new column and uncovered just how many of you self-identify as “geeks,” “nerds,” or “geeky nerds.” We’re back now with some freshly crunched numbers for you:

301: Number of organizations that joined the site last week.
1,195: Increase in jobs posted in February 2012 vs February 2011.

18: Percentage drop in visitors to Idealist on Valentine’s Day as compared to the previous Tuesday.


Well, at least we have each other.

15: Percentage increase in visitors the next day.

That's better. (Photos: Staff retreat, March 2012)

3,837: Users whose profiles include the word “passionate.”
4,450: Users whose profiles include the word “love.

18: Idealist Grad Fairs we have planned for 2012.*
225: Graduate school programs that will be represented at our largest fairs.
2: Days it took our entire Grad Fair season to sell out.

10: Portland, OR Idealist staff members. (Apply to be #11!)
0: Land line telephones in the Portland office.

6,369: Members of our LinkedIn group.
1,569: Idealist LinkedIn group members who describe their work as entry level.
1,463: Idealist LinkedIn group members who describe their work as senior level.

80: Kilowatt hours of energy used by’s NY office last month according to thinkeco.
2.3: Kilowatt hours of energy used by Kim yesterday.

*While we’re here, we want to thank all of the graduate admissions folks who plan to participate in our 2012 Idealist Grad Fair season! Our offices have been abuzz these past few weeks as we launched the fairs and you rushed to join us. We can’t wait to see you all there.

That’s all for now. Have a question, or is there a certain number you’re curious about? Leave a comment below.

Tags: , , ,

Lookin' for love: Organizations, valentines, and social media


Example of an NPR Valentine. (Image:

All over my Facebook feed I’m seeing examples of people and organizations highjacking (lovejacking?) Valentine’s Day “for good.” Whether you abhor the “romantic industrial complex” or you adore the chocolates and flowers, the day is hard to ignore. So it poses both a challenge and an opportunity to organizations: if we play our cards right, we can find fresh, easy ways to show love to our fans and to engage our communities around issues we also want to promote every other day of the year. But these can also easily be lost in the pink-and-red deluge, or strike the wrong note with people who hate the holiday.

Here are some examples I’ve seen today.

  • NPR Valentines: Easy-to-download, simple graphics featuring inside jokes for loyal listeners.
  • Generosity Day: Cooked up by folks from Acumen Fund, Network for Good, Malaria No More, and Fast Company, this campaign encourages everyone to “reboot Valentine’s Day” by saying yes for 24 hours to anyone who asks for help. Get the rundown on Beth Kanter’s blog.
  • Amnesty International, Love is a Right: To push their Facebook friends toward an ongoing fight against homophobia in Cameroon, their status reads “Happy valentine’s day! Take action for those who don’t have the freedom to love without discrimination. LIKE & SHARE!”

So what can you do if you didn’t focus your energy on a whole Valentine’s campaign?

  • Find a quote about love or kindness that ties to your organizations mission and share it through whatever channels make sense for your audience. Kiva‘s Facebook status this morning was “‘Spread love everywhere you go. Let no one ever come to you without leaving happier.’ — Mother Teresa.”
  • Simply show some love for your community. Google for Nonprofits posted to Facebook: “Today we want to share our love for you! Thank you for your continued engagement, your support, and your insights. Happy Valentine’s Day from the Google for Nonprofits Team.”

Seen other examples? Leave your favorites in the comments. I’ll love you for it.

Tags: , ,

Valentine's Day: Chocolate and…roaches?


Hissing Cockroach, U R A 10. (Photo by Flickr user butterflysha)

Forget truffles. I want to go to the zoo!




Tags: , , , , , ,