One obstacle to doing good we often hear people talk about is a lack of skills and/or knowledge. Boulder-based recruiting firm ReWork tackles this obstacle by connecting a skilled talent pool to the social enterprises who need them most.
You’ve probably heard the term “scrimmage” before. In sports talk, it’s a practice game that doesn’t count. In ReWork’s vocabulary, it’s an event that matches startup social entrepreneurs with willing volunteers to help them problem-solve.
Here’s how a typical Scrimmage works: Participants are presented with a challenge or project , and then break off into teams. At the heart of the event is rapid prototyping as inspired by Google. Instead of brainstorming at length, for example, the teams hammer out ideas on the fly, continually testing and iterating on them in the moment to help get them in the best shape possible. Failure is viewed as an opportunity to learn.
The process is then repeated throughout the day until the teams report their solutions to the rest of the group, and everybody (of age, of course) can celebrate with a beer!
Scrimmage in action
Shane Gring launched Denver-based BOULD in 2011 after becoming interested in energy efficiency and the ways it could create savings for the low-income families he was serving while working for Habitat for Humanity via AmeriCorps in Boulder.
Like most startups, BOULD, which strives to greenify affordable housing projects, had a few kinks to work out. Needing help on simplifying the enrollment process and creating enticing messages for potential participants, they partnered with ReWork for the very first scrimmage in November 2012.
Two teams took on one problem each. One streamlined the enrollment form. The other team came up with messages and tested them right there with people on the street and at CU Boulder’s architecture school, eventually coming up with simple, accessible communication.
“I like that this process allows you to see how people react, right away, without the space of waiting to roll out an idea and seeing how people like it,” Shane says.
Because of its success, rapid prototyping is something they do at BOULD all the time now in their day-to-day work as well as special events like their Green Building Hackathon.
After a stint with TOMS shoes and living abroad to pursue a master’s degree in sustainability, Brett Dioguardi moved to Colorado and found himself without a gig. He learned about ReWork through Twitter, and was accepted to their talent pool in the midst of his move.
Brett was familiar with BOULD before the Scrimmage, having worked with them in a volunteer capacity, including helping to get them ready for the event. The day of, he worked on the team that was responsible for putting together messaging.
“I was a great fit for this group because although I had some knowledge of BOULD beforehand, I was still able to bring fresh ideas and thoughts to the discussion in a group of folks who were new to the company,” he says.
To him, it was an amazing experience where he got to meet new companies and people with diverse backgrounds and perspectives. More significantly, however, after helping out BOULD pre and post-Scrimmage, Brett was offered a full-time position to work on partnership development.
“When I reflect on the experience, prepping for the Scrimmage and all the work before and after was even better than a job interview because I got to show [BOULD] what I was actually capable of,” he says.
Ultimately ReWork’s Scrimmage taught both Brett and Shane a lot about the power of face-to-face interaction, how iteration is key, and that continued problem-solving can help them tackle a constantly evolving business model.
In your everyday life, how do you practice the principles of Scrimmage?
While they’re mostly in Colorado right now, this year ReWork will be holding open Scrimmages across the country as well as private ones for companies. Get in touch by emailing email@example.com.