Stuck? Try problem-solving like a designer

The idea

People first, ideas second. Might sound obvious, but you’d be surprised at how many of us forget this – even in the social good world.

This idea of empathy is the key driver behind design thinking, a creative approach to problem-solving that’s gained buzz in recent years thanks to the mammoth design and innovation consulting firm IDEO.

But it’s not just the territory of big companies. Brooklyn-based The Design Gym is taking design thinking and putting it in the hands of the community. Through facilitation and storytelling workshops, giant hackathons, and their Weekend Workout, (which attempts to solve a problem from a real organization or company)  their belief is that anyone can be innovative – if you just exercise that muscle.

“There are lots of organizations that don’t talk to customers. That part of what we’re doing isn’t groundbreaking, it’s just showing them a new approach. You get so stuck in management and growth and systems and all of a sudden you lose touch with those people who can provide you very simple solutions,” co-founder Jason Wisdom says.

Design thinking in action

A typical Weekend Workout works like this: You come in on Friday night for a crash course on design thinking complete with beers and improv exercises. On Saturday, you go through the entire process on a problem that everyone can relate to, like park services or airline issues, using the 5 phases: learning from all the people who touch this problem in someway, making sense of what you learned, generating solutions from those learnings, experimenting or testing those solutions (many failing), and telling the story of what you learned. When Sunday comes around, you’re challenged to use that process again on a real client.

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Kelly presenting the user journey her team created for miLES.

There’s been seven workouts so far, with past clients including the Acumen FundMakeshift Magazine, HolsteeThe Future Project, and Made in the Lower East Side (miLES).

With miLES, for example, students were asked to find a way for artists, teachers, and more to utilize the 220+ vacant storefronts in the Lower East Side, and also keep the landlords who wanted to rent them to higher paying customers (i.e. bar and restaurant owners) happy. They came up with pop up shops. And not only that, but a central hub of carts where people could find signage, seats, tables, and more so they could set up and take down their store with ease.

A few of the clients from the Weekend Workout, such as Makeshift and Holstee, took on students after it was over to help put their ideas in action. That’s one of the big goals of Design Gym: develop relationships with companies and organizations so the students can gain both experience and exposure.

“They’ve been our biggest evangelists in terms of helping us find new opportunities, “ Jason says. “And we support them getting jobs or consulting gigs, or give personal coaching around their careers. As long as people know you’re absolutely committed to their success, they’ll bend over backwards to help you as well.”

Tips for replicating the idea

Jason and his team would love to first get The Design Gym firmly planted in NYC, then expand to other places.

But if the idea of a Weekend Workout makes you want to immediately start to do the heavy (or light) lifting of bringing one where you live, here are his tips on how to make it successful:

1. Find a point of focus.

Sit with the organization or company beforehand and tease out the problem. “We want the problem to be big enough to satisfy the organization and do something significant, but small enough that it can be implemented,” he says. Things like, “What’s the future of our organization look like?” is way too wide for a short timeframe, narrow down those problems or opportunities.

2. Tap into different communities and locations.

Bounce around to different spaces. Or if you can’t do that, partner with a space that can bring in diverse clients. Design Gym frequently hosts their classes at the Brooklyn Brainery, an eclectic, community-driven education space where you can find classes on everything from how to run a marathon to making marbled papers to being a connector.

“One of our primary drivers is to continually enforce that diverse community. Because the solutions are so much more interesting due to the communities diverse backgrounds and it’s fun to connect with people who would never get  to be around each other otherwise,” Jason says.

3. Make everything in the space fair game.

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A team, client (Holstee) and community celebrating after a fun-filled and exhausting weekend.

During the prototyping phase, when students are experimenting with ideas to see if they’ll work, encourage them to use whatever is front of them. At the Brainery, students will often use stuff from the classrooms: frying pans, duct tape, 2×4’s, etc. “The more props you can show us, the better off it is. We’ve had students present back in haikus and built structures, also some teams presented through brilliant songs,” Jason says.

4. Embrace your students’ inner geek

Anyone can attend the Weekend Workout and everyone who does is there for one reason: to learn new things. While most students tend to be in their late 20’s to early 40’s, their backgrounds run the gamut from novelists to 5th grade science teachers to product leads at Google.

“With the problems we’re working on being so diverse, people start to feel this applies to them, whether they’re in healthcare or a tech startup or construction,” Jason says. “What they have in common is that they’re geeky people.”

5. Don’t be a helicopter instructor.

The less you do, the better off your students are. “We found if do a really good job at the explanation and creating structure, and leave them alone, the better off they are,” Jason says. “Allowing them to go through and fail a little bit and do things wrong and learn from that is an important part of the process. And it takes us standing back a little bit for that to be able to happen.”

Another tip: Don’t try to force groups based on personalities you think might work well together. Whether you group people together or randomize it, the results ware usually the same.

6. Show your appreciation.

“Everybody has busy lives in this city. So we want to thank people for deciding that out of all the places they could possibly be, they’re spending time with us,” says Jason. They’ve shown their gratitude by giving students a bag with a Moleskine notebook, bottle of wine, and handwritten thank you card.

7. Empower.

Design Gym just launched a train-the-trainer program, where they have students come back from previous weekends and learn the skills necessary to become a really strong facilitator. Finding them long-term engagements with organizations or companies is another priority, and they’re toying with creating a consulting firm run by students.

8. Create continual opportunities for community. 

They’ve hosted happy hours, rotating potlucks, and more. “Our big epiphany was our first happy hour. We had 23 students in the class, and 21 came out to happy hour and said they wanted to continue to be involved in whatever it is we’re doing,” Jason says. “That to me was such validation we’re doing something right. And in the end, they become close friends.”
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Are you an organization in the NYC area that could use some creative problem-solving at a Weekend Workout? Or want to implement a similar project where you live? Get in touch with Jason: jason@thedesigngym.com.

If you’re in the NYC area and want to participate, the next Weekend Workout will be May 31-June 2.

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What makes YOU weird? The “Own It” campaign wants to know

At NYC’s Lab School for Collaborative Studies, you‘ll find tables for group work, encouraging notes on lockers, and students openly admitting their dreams, failures, and what makes them unique. Here’s how the high school is celebrating vulnerability in their hallways and beyond—and combating bullying while they’re at it.

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The idea

Senior Lena Jacobs owns that she can ride a unicycle. After years of trying to hide his disability, her classmate Bryan Stromer owns that he has cerebral palsy. Tim Shriver, the school’s in-house Dream Director whose job it is to challenge and support students in putting their dreams into action, owns that he has his heads in the clouds.

In February this year, the three of them helped kick off “Own It,” a campaign at Lab to encourage students and staff to embrace individuality and end bullying. Walk down the school’s hallways and at every turn you’ll find questions on the wall such as: What makes you weird? What’s your wildest dream? What’s your greatest failure? What makes you you?

“Have you ever been in a classroom and the teachers would ask you what animal you’d be and why? You’d always hear people say a lion, tiger, or some other really strong animal. I remember I once heard this girl say she’d be a pig because she could roll around in the mud and and not care what people think of her. That’s such a positive thing; why can’t we all do this?” Bryan says. “ ‘Own It’ is a nicer way of saying be a pig.”

How it came together

At the end of the fall, the idea for “Own It” starting taking shape. With Lab being a relatively quirky school (students are asked on a daily basis to plot their feelings on a mood meter, for example), Tim would talk with students and Future Project Fellows about how to create a shared identity. At the same time, Bryan and Lena started thinking about how it could tie in with their work with the Stand Up to Bullying club, which Bryan co-founded three years ago.

“We knew we had an idea, and everyone was excited about it, but we weren’t sure how we were going to engage people around why this actually matters,” Tim says.

So they got to work and within a few months had planned a high energy, interactive campaign launch event for February. There were poets and emcees, videos, music, and art —and lots of momentum that continued after it ended.

“People say ‘own it’ now like it’s part of their vocabulary,” Bryan says. If you get something wrong in math class, instead of everyone laughing, people will say, ‘Own it!’ It’s a nice way to embrace mistakes and embarrassment.”


Tips for replicating the idea

A big part of “Own It” is spreading the idea to not only other NYC schools—three recently met with the Chancellor of NYC’s Department of Education—but beyond.

Whether you’re from a suburban or urban area, or attend a large or small school, here are their tips on how to make it happen where you live:

1. Keep it real with student leadership.

While it’s definitely a bonus to have Tim providing guidance, ultimately the campaign is student-created and student-led.

“At end of the day, it’s not a club. It’s something that exists within the entire school and affects everyone. It raises the spirits of the entire population,” Lena says. “We want it to stay in the student vibe.”

2. Grow a support network.

Aside from having a staff member they could trust, engaging other students kept them from getting stuck.

“You’re your own worst enemy. If you don’t have someone to keep pushing you to move forward, then sometimes you can end up holding yourself back,” Bryan says. “There are probably 20 of us who are equally invested in this idea and concept. If any of us are having doubts, we look to the support of peers.”

3. Create a catchy brand.

“Own it” is just a fun thing to say. And to create even more excitement, they pasted black and white flyers of the questions all over the hallways to create a buzz before the launch, keeping an element of surprise.

3. Toss out the notion of a standard school assembly.

Instead of an assembly, they called it a campaign launch and made it engaging from every angle. They showed a video Lena made of the teachers disclosing little-known facts about themselves. Poets read in the aisles. The audience participated talk show-style, complete with shouts and claps. Macklemore’s “Same Love” provided the soundtrack.

4. Create continual opportunities for people to own it.

At the launch, students were asked to sign a pledge. The pledge is now up in the hallways, along with index cards they filled out during the event of what they owned: fear of being locked in a coffin, love of Bugs Bunny, and dreams of traveling the world, among others. They even update their Instagram account daily.

“That’s been really cool because people have started following Instagram, and they look forward to it. I’ve been asked by a couple of people who are not directly involved with ‘Own It’ if they can be on it,” Lena says. “Even if we’re touching only one or two other people, it’s an impact we’re making and it’s exciting.”

5. Own your commitment to it.

The campaign had a rocky beginning at first, as people didn’t understand what the group was trying to do. But they persisted.

“Keep going forward and making progress no matter how small it is. It might seem really challenging to start, but once you figure out the idea, keep moving,” Bryan says.

Lena and Bryan may be heading off to college next year, but the hope is that “Own It” will live on. For them, being part of the campaign has helped them strengthen their friendship and connect with others they might not have ever known they had something in common with. For Tim, it’s confirmed something he’s had a suspicion about all along.

“The people who can say where they are most vulnerable are the ones who rock this world. If you look at history, you see it. You look at this school, you see it,” he says. “This is the opportunity we have. Not only to say you can stop bullying, but this is the way to make you the most powerful person you can possibly be.”
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Want to keep up to date with the campaign? Follow them on Facebook and Twitter.

Inspired to bring “Own It” to your school? Email nycownit@gmail.com.

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Idea File: Give your ideas away for free

The idea

Some items people commonly collect include antiques, comic books, bobbleheads, shotglasses, and more. Kevin Boyle and Rick Horan collect ideas.

They stand in places like NYC’s High Line or Times Square with a large sign and ask people to share their ideas, some of which they post on their website or talk about in a podcast. They’ve heard it all: from tax returns that allow you to choose where your tax dollars are spent to a health rating for nail salons to making South America the largest rollerblading rink in the world. Some people even sing to them.

The idea came to Kevin after reading about blogger Andrew Dubber’s project to give 30 ideas in 30 days away for free.

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Kevin Boyle and Rick Horan. (Photo via Ideas Improv.)

“His rationale was, If I’m not going to do anything with these ideas, maybe someone else will,” Kevin says. “I started thinking about tweaking and expanding his idea and taking it to a much broader level. Instead of one guy doing it why not ask everyone?”

From solar energy to healthcare to education, most ideas they hear are for the common good.

“Our Ideas Wanted project is all about engagement. And there seems to be a yearning for good old conversation. Sharing ideas seems to us as the ideal way to open up organizations to new people and new ideas,” Kevin says.

Why we’re adding it to the Idea File

  • Ideas for the sake of ideas. Ideas are inherently valuable and (most times) worth pursuing. Just giving someone the opportunity to say their idea aloud might help get them, or someone else, motivated to act on it.
  • Encourages unlikely connections. So far the duo has met people from 26 countries and counting. “The ideas we get are often great but without a doubt it’s the people we’ve met. I mean the smart, funny, curious, and generous folks we’ve come across has made the whole project worthwhile,” Kevin says.
  • Makes a case for not reinventing the wheel. Kevin and Rick have found that a lot of ideas aren’t new, and most are similar to one another. It’s a good reason to see what’s out there being done already, and connect with someone else first before starting from scratch.

How you can replicate it

Since the project launched last September, Kevin and Rick have taken their signs across the country from Miami to Seattle. They’d love nothing more than to go to all 50 states and then some in hopes of making a documentary.

Also in the works is “an ‘ideas’ program to promote idea sharing, brainstorming, collaboration, and creativity in schools.” Eventually they hope to engage civic groups, and given the damage Hurricane Sandy did to their hometown in the Rockaways, they also want to collect suggestions on how to make the area more resilient.

If you’re inspired to solicit strangers where you live, here are some tips to keep in mind:

Under the lights on Broadway. (Photo via Ideas Improv.)

  1. Go to the crowds. Locations that have a steady stream of people not in a rush are ideal.
  2. Make obvious signs with big letters. “Ideas Wanted” will spark people’s curiosity.
  3. Keep it general. Welcome ideas about anything and everything and allow yourself to be surprised.
  4. Bring a camera. “Some people are shy and that’s okay. Most people? They see a camera and they become much more intrigued,” Kevin says. “You can tell them the idea is being given out for all the world to see.”
  5. Limit idea pitches to 60 seconds or less. While some people will go on and on no matter what, having a time restraint will help most people focus.
  6. Persist with idea hoarders. “If people don’t want to share their idea because they’re afraid you’ll steal it, ask for their second, third, or fourth best idea,” Kevin says. You can also tell them you’re too busy doing the project to steal theirs.
  7. Ask for their contact information. You’ll want to keep them informed about how the project progresses.
  8. Have fun. Joke with and cajole people as they pass to make them feel invited.

“A lot of people will be stumped. They have ideas all the time but they’re suddenly brain dead when asked for an idea,” Kevin finally says. “Talk to them about the project. Tell them you’ll be there for a while so if they want to come back you’ll be ready. If you have fun with it, people will have fun, too.”

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Interested in promoting idea sharing at your school, nonprofit, or workplace? Feel free to get in touch with Kevin: kevinboyle@ideasimprov.com.

Do you know of other projects that are fun and potentially replicable? If you’d like us to consider posting it as part of this series, leave a comment below or email celeste [at] idealist [dot] org.

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Considering grad school? Explore your options at an Idealist Grad Fair

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A friendly recruiter chats up a prospective student at an Idealist Grad Fair. (Photo: Jung Fitzpatrick)

School may be out (or almost out) for the summer, but that doesn’t mean it shouldn’t be on your radar. We’re kicking off the summer with two Idealist Grad Fairs and you’re invited! As always, the fairs are free, open to the public, and geared toward people who want to make a difference through their careers.

Learn more and RSVP:

Why attend our summer fairs?

Come beat the heat in air conditioned spaces – ones that are slightly more intimate than the fairs we host in New York and DC in September, which tend to draw huge crowds. You’ll have a chance to talk one-on-one with admissions folks from about 60 different programs, and mingle with people who are looking to further their education, achieve their career goals, and make a lasting impact on the world.

Bonus: You’ll be a step ahead of your peers by attending a summer fair. That’s three months before the fall Idealist Grad Fair season begins, and gives you lots of time to prepare applications for 2013! The early bird gets the worm, right?

Can’t make it to New York or DC?

Don’t fret if you can’t make it to either of the summer fairs. We have 17 more planned for the fall 2012 Idealist Grad Fair season, from Boston to Denver to Miami. Check out the full lineup and please spread the word to your friends in those cities who may be considering grad school.

Hope to see many of you at the fairs!

Thanks to Kevin Kennedy, our Events and Communications Intern, for this post – and for all of your hard work supporting the Idealist Grad Fairs.

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Discount tickets to Personal Democracy Forum in NYC

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For the third year in a row, the organizers of Personal Democracy Forum (PdF) are offering a discount on registration to members of the Idealist community. (If you’re reading this, that means you!)

PdF is a two-day conference exploring and analyzing technology’s impact on politics, government, and civil society. This year’s event takes place June 11-12 in New York City and is centered around the theme “The Internet’s New Political Power.” Speakers will include:

  • David Boyce, CEO of Fundly, the largest online social fundraising platform in the U.S.
  • Sara Horowitz, Executive Director and Founder, Freelancers Union
  • Van Jones, president and co-founder of Rebuild the Dream
  • John Perry Barlow, Co-Founder & Vice Chairman, Electronic Frontier Foundation

…And many more.

Planning to attend? Receive 15% off the nonprofit rate with coupon discount code IDEALIST2012.

You can also apply for a Google PdF fellowship for a chance at free registration. According to the site, they’re “looking for innovative people who are trying to tackle big, meangingful problems. Are you trying to change government? Shaking up the non-profit world with a promising new start-up? Blazing new trails in online politics? The Google PdF Fellowship could be yours.” Learn more and apply by Wednesday, May 9.

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This Wednesday: Two invitations for NYC-area Idealists

 

 

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In NYC? Come meet friendly people from grad programs around the world! (Staff photo/Julia Smith)

 

This Wednesday, June 22, is a big one for our team in New York City. Come hang out!

  • Idealist Grad Fair, 5:00-8:00pm: Thinking about going to graduate school? Join us at Fordham’s Lincoln Center campus for this free event! Meet recruiters from 60+ grad degree programs from nonprofit management to education to urban planning. From 6:00-7:00 youcan also sit in on a Q&A session and learn more about admissions and financial aid. Learn more, sign up, and help us spread the word: http://bit.ly/SummerFairNY
  • Focus group for people who think Idealist should be more mobile phone-friendly, 4:00-5:00pm: Do you have a smartphone? Do you wish you could browse Idealist more easily via your phone? Do you like snacks? If so, join us just before the Grad Fair for some treats and idea-sharing. Learn more and sign up here: http://svy.mk/mobilefg

     

    Last year the fair was the night of the NYC tornados! Hopefully this Wednesday will be calmer...but mingling with admissions recruiters in a huge, strong building is a pretty great way to wait out a storm. (Photo: Anthony Quintano.)

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Cash prizes for your artwork, ideas, or international work

Want to do some good in the world but could use a little help? Check out these contest folk and grantmakers who want nothing more than to give you their money:

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Total amount of cash up for grabs in this post: $157,000. What are you waiting for? Photo by Yomanimus (Flickr/Creative Commons).

Rice Award
Are you a professional between the age of 18-30 who is making some serious headway in the field of global development? Apply to receive a $1,000 grant, an inscribed plaque you can bring home to mom, and an honorary year-long membership to the Society for International Development (SID). Caveat: applicants must have an affiliation with SID. Deadline is April 29.

BE BIG in Your Community Contest
For over 50 years, Clifford the Big Red Dog has been making children laugh with his larger-than-life antics and saving them from the doghouse by imparting kind lessons. Everyone big and small is invited to submit their ideas on how to use Clifford’s positive traits to better their neighborhoods. Grand prize is $25,000 with smaller amounts given to second and third place. Added bonus: Scholastic, HandsOn Network and American Family Insurance will work with the winner to ensure their idea comes to life. Deadline is June 17.

Back to School 2011 Contest
Tired of teen pop stars like Justin Bieber overtaking folders, notebooks, pencil pouches and more? Instead of doodling in class, use your creativity to design artwork that inspires action in your community related to education, environment, peace and volunteerism and a healthy lifestyle. Do Something and Staples will give the winner the opportunity to see their designs in Staples stores nationwide and a $1,000 scholarship toward school. Applicants must be between the ages of 13-25. Deadline is July 22.

PandoProjects
The folks behind this new NYC-based nonprofit believe solutions start with you. Anyone over the age of 18 can submit their ideas on any issue in the five boroughs – although the target demographic are tech-savvy Gen Y do-gooders. The selected handful of emerging leaders will each receive $5,000 plus tools, guidance and promotion to help execute their project within six months. The first wave of awesomeness is currently underway, but look out for the second one starting in July.

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Testing, testing: Help make Idealist more usable

Want to help make Idealist better? We’d love for you to participate in our usability testing program!

What’s this all about?

There are lots of ways that we collect feedback from our users. One important one is to observe Idealist members “in the wild,” so to speak. Instead of asking your (undoubtedly valuable) opinion, we want to actually watch you use the site, and see what aspects of the site could be improved.

Sign up to participate here. We’ll be conducting in-person usability tests for those in the NYC area, and remote tests for people everywhere else (as long as you have access to a broadband internet connection and a telephone or computer microphone).

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Photo via Alishba Zarmeen

What to expect

Whether you participate remotely or come visit us, you’ll sit down one-on-one with me (Hi! Nice to meet you.), so I can observe while you use basic features of the website and ask a few questions about your experience. Usability testing is the kind of test where you can’t get a wrong answer, so there’s no pressure on you, just the website.  The most challenging part for you? Probably remembering to think aloud as you use the site.

Who we’re looking for

Everyone! Seriously, whether you have very little experience using the web or are as tech savvy as they come, you’re welcome to participate. Also, we’ll be testing features for individuals and organizations, so we’re looking for people who use the site in different ways: you could be a job seeker, a potential volunteer, an HR professional, volunteer manager, or your organization’s social media expert, or really anyone else.

What’s next?

  • We conduct usability testing on an ongoing basis, so if you’re interested, sign up! We’ll ask you a few questions to get a sense of how you use the site, and then I’ll be in touch when it seems like you’re a good fit for an upcoming usability test.
  • Can’t participate in usability testing? You can still make your voice heard publicly on Get Satisfaction or by sending an email directly to our Community Support Team through the contact page.

Thank you!

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Start Spreading the News…

New Yorkers: Unless you can read over 90 languages, and visit every neighborhood of the entire metro area on a weekly basis to pick up more than 300 publications, how can you keep up with everything that’s going on around the city?

The Independent Press Association of New York offers a (free) way to make it easier: Voices That Must Be Heard, which ” translates and disseminates the best articles from New York’s immigrant and ethnic newspapers and magazines via email and on the internet.”

New Yorkers, no matter what their ethnicity, can gain a lot of perspective on their city and the world by reading this weekly roundup of articles. Readers can become aware of current events that aren’t given emphasis in the mainstream media, they can learn of opinions they wouldn’t have heard from people they know, and they can read articles that they may not have been able to comprehend before they were translated into English.

Even more importantly, many nonprofits, government agencies, and media sources subscribe to Voices That Must Be Heard. Some of them are undoubtedly using the diverse perspectives and news sources to make more informed decisions.

Do you know about any similar efforts going on in other cities or regions of the world? Leave a comment here to let us know.

[This blog entry appeared on an older version of Idealist; any broken links are a result of having re-launched our site in Fall 2010.]

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