Being International Women’s Day, we’d be silly not to highlight a woman who’s working hard to inspire and challenge her gender every day. Although her focus is on young girls and women, her approach can easily apply to anyone at any stage of their life.

“What would you do if you knew you couldn’t fail?”

The question, casually brought up by a friend five years ago, took Ann Drew Yu off guard. At the time, Yu was a middle school English teacher in Minneapolis, eager for something new.

She recently had become fascinated by the art of feng shui—specifically the way it uses the physical orientation of a room to spark mental inspiration—and had wanted to find a way to share its intents with her students. But she had never seen it becoming a reality. Until then.

“One thing led to another,” says Yu. “And the idea came for the Intention Box.”

After working first-hand with middle school and high school-aged girls (and having once been a teenage girl herself), Yu saw a need to empower young women through an objective-based tool, dubbed the Intention Box for Girls.

The box set contains a deck of cards asking thought-provoking questions (“What positive thought would help me today?” or “How can I get more comfortable speaking up?”) and a journal to record girls’ responses and own unique goals.

Yu says that her Intention Box for Girls “gives young women life skills that go hand in hand with change.”

Now, two years after Yu’s first box hit the market, the kit is widely popular among young girls across Minnesota, and Yu’s new 8-week public school program based off of the box has attracted interest from a handful of teachers.

But how did she ignite her own intentions to bring the product to this stage?

It all goes back to analyzing her own missed intentions in her youth.

“I would have loved something like this as a girl,” she says. “Imagine being able to explore forgiveness, kindness and self-exploration at that stage. If you learn how to form your intentions in life early on, it sticks with you.”

To understand the real questions that would help pre-teen and teenage girls visualize their goals, Yu met with teachers, parents, and therapists to get inside their heads. But, she says, she found the real answers in working with young women themselves.

“It amazes me how intuitive younger girls are,” says Yu, who test ran her first intention box with a group of 10 to 15-year-old girls. “To hear how they made [the box] their own and what they thought it was missing, that was the most helpful.”

But there were certain parts in the development process where Yu had to rely on her own creativity. To financially kickstart the Intention Box, Yu took out home equity loans on her own house and reached out to already-cemented supporters across the city for a financial push.

“The whole project was very intuitive, driven by passion and creativity,” she says. “And I had to take some chances.”

Yu says that the money put into the project has almost paid itself off. But, she stresses that it was far from easy.

“This was no overnight success story, it took over ten years to bring my intentions into something tangible. But that’s not meant to discourage anyone,” she says. “It’s best to just always have your eye on the immediate future. Take it as it comes, step by step, and you will get there.”

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Do you know a young girl who could benefit from the Intention Box? Or have your own questions about setting personal goals? Feel free to contact Ann Drew Yu at anndrewyu@comcast.net. 

The idea

A piece of the wall in Yankton, South Dakota. (Photo by Sarah Mannes Homstad.)

Look around you. Chances are, there’s an unused space nearby. Maybe it’s the abandoned building by the train tracks. Or the empty lot next to your office. Whatever it is, it speaks to a bigger problem that many of our cities, towns, and neighborhoods have: lonely spaces that just sit there, desperate for human interaction.

Artist Candy Chang wants to change that. Her most recent project, Before I Die, helps transform these neglected areas into communal gathering spots for people to reflect on their lives and declare what’s most important to them. How? By writing on a giant chalkboard.

The hopes and dreams to date are humorous and somber, profound and silly:

Before I die I want to open my Museum of Chocolate
Before I die I want to walk on stilts
Before I die I want to have the courage to forgive my father
Before I die I want to help 10000000 people
Before I die I want to be mine
Before I die I want to eat a banana

The project was inspired by a friend Candy lost in New Orleans, which got her contemplating the fragility of our time here.

“Preparing for death is one of the most empowering things you can do. Thinking about death clarifies your life,” she says in a TED talk.

Why we’re adding it to the Idea File

• Encourages you to confront your mortality. Then makes you want to do something about it.
• Exposes a shared vulnerability. You might be surprised to find out that your neighbors have the same hopes and dreams as you do.
• Holds you accountable. Sure, the chalk will be erased in time but the mere act of writing might help you act on what you want to do.
• Public beautification. Aside from the giant statue of Marilyn Monroe in Chicago, who doesn’t like public art?

How you can replicate it

The wall by Meridian Bridge, which connects South Dakota and Nebraska. (Photo by Sarah Mannes Homstad.)

So far, communities in 51 cities around the world from Oklahoma City to Beirut to Asunción have created their own Before I Die walls to be featured in an upcoming book.

But the project isn’t over, and Candy wants you to take this idea to where you live. With the help of her Civic Center colleagues, she’s created a toolkit for purchase to help you get started: stencils, chalk holders, and more. Can’t find the cash? Check out the free online guide that includes a sample letter of intention for government officials to help you avoid potential pitfalls.

We also reached out to architect Sarah Mannes Homstad who recently created a wall in Yankton, South Dakota from August-October this year with the help of her husband, a carpenter, and the local community.

“The most common themes were family and love. There were almost no hateful posts, except for a few directed at Justin Bieber,” she says.

While she can’t guarantee the teen heartthrob won’t appear on your wall, here’s what she has to say about implementing the project in your community:

Putting the wall up

• Give yourself time to get city approval. Bureaucratic tape is redder than you think. “If you’re going to insist on doing it on city property then you have to sell the positives, take responsibility for the wall, and not give up if people start pushing back,” she says. “Emphasize that it’s a temporary project and that you can take it down if there are problems.”
• See if Kickstarter is right for you. Sarah’s group successfully used the crowdfunding site, but it’s helpful to know 1) it excludes people who want to contribute but who don’t have an Amazon.com account and 2) projects that don’t meet their fundraising target by the deadline don’t receive any funding at all. If you decide to use Kickstarter, still connect offline. “I found it was important to connect with three or four key individuals in the community who were: prominent and influential figures, internet savvy, and well-connected through social media. They helped get the word out about the campaign and even appeared at community meetings to help promote and advocate the project,” she says.
• Host a kickoff event. The event was a nice reward for Kickstarter backers, and a way to attract local newspapers and T.V. stations.
• Choose a location that has a lot of pedestrian traffic. Meridian Bridge was an ideal choice not only for the amount of people who walked over it everyday, but the opportunity to highlight city architecture and encourage creativity along the riverfront.

Maintaining the wall

• Think about how you want to divide responsibilities. It was important to Sarah that the wall be documented consistently, so she took on the majority of maintenance, with two people as backups if she wasn’t available. But more volunteers could easily help lighten the workload.
• Keep the season in mind. Maintaining the wall takes effort – from washdowns to removing profanities – which Sarah found more enjoyable in warmer weather.
• Believe in the goodness of your community. Ninety-five percent of the posts on the wall were in keeping with the spirit of the project, and defaming comments were either erased in the morning before anyone could see them or scratched out by others. “We viewed ourselves as “facilitators,” not “censors.” For example, a few people wrote that they wanted to legalize marijuana before they died, and we didn’t erase it. Others wanted to see certain politicians win/lose, and we left those, too,” she says.

“Find a couple of people you enjoy working with and then figure out how to do it,” Sarah finally says. “The first time you stand in front of the blackboard after it’s been filled with people’s hopes and dreams, it’ll be one of the most beautiful things you’ve ever seen.”

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Inspired to create your own wall? Feel free to reach out to Sarah for more advice: sarah@mannesarchitects.com.

Do you know of other projects that are fun and potentially replicable? If you’d like us to consider posting it as part of this series, leave a comment below or email celeste [at] idealist [dot] org.