Tales of Tools and Tactics: Donate time through pro bono services

Tools and Tactics are replicable templates Connectors can use to multiply and amplify action and collaboration in their communities. We find they also make for great stories about people all over the world who are promoting good in interesting ways.

Organizations need helping hands of all kinds. Those with skills in especially great demand—like lawyers—do an extra-good deed when they donate their time and expertise to people who need it. If you’re a lawyer or work in a law firm, this Tool and Tactic can show you how you can help nonprofits and individuals who could benefit from your support.

Jessica Perrin is Head of NGO and Social Enterprise for TrustLaw Connect, the Thomson Reuters Foundation’s global pro bono service, based in London. Below, she tells us why it’s so great to go pro bono.


Q: How did you get into pro bono work, and what’s your favorite thing about it?

A: Up until joining TrustLaw, my career had firmly been on the NGO side. When I made the jump to the pro bono sector and started here, I knew we had something big to offer. I knew the value of external expertise for NGOs, and I knew that without it most organisations aren’t able to have the impact they set out to.

So, what does it look like sitting on the other side of the table? In all honesty, it’s pretty wonderful.

Instead of working with beneficiaries who want to create change in their own lives, I have walked into a buzzing network of passionate lawyers who are willing to help create that change using their own expertise, and from their desk! This means my day job is saying ‘yes’ to NGOs who reach out for pro bono legal support, ‘yes’ to helping them grow, ‘yes’ to helping them have an impact, and ‘yes’ to my favourite question of all: ‘Is it really free?’

To learn more, read the Tool and Tactic here.

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Idea File: Three creative ways to address homelessness

Georgetown University and Ogilvy recently released a study about which causes Americans care about the most. Not surprisingly, unemployment/low wages are number one. But homelessness isn’t too far behind.

The other day while browsing my favorite entrepreneurship-focused site, Springwise, I came across three innovations that seemed like they could be replicated beyond their pilot cities and have a positive impact elsewhere:


In the U.S. alone, as many as 3.5 million people make benches and streets their home in a given year.

1. Homeless-led city tours

Sock Mob’s Unseen Tours of London employs homeless guides to show you the nooks and crannies you might not ordinarily explore. Along with British history, the guides interweave their own stories and experiences from the area – surely making the tour less yawn-worthy. At the end, you can go to a pub or cafe and chat more.

Most of the profits go to the guides, and eventually Sock Mob hopes to turn all of the leadership over to them, too.

A thought: Consider letting the guides choose where to go at the end of the tour, as they may be recovering from substance dependence issues.

2. Green gym + job generator = healthier Detroit?

Recognizing that good health is just as important as a good meal, Cass Community Social Services in Detroit erected a gym in an old warehouse where homeless people can work out. The equipment ranges from treadmills to boxing bags – not to mention stationary bikes that generate electricity.

It’s the first of its kind in the U.S. And not only does the gym raise environmental awareness, but it helps create jobs. Clients pull their weight by rescuing illegally dumped tires, for example, and making mud mats out of them.

A thought: Gyms don’t exist in a vacuum. There’s a whole exercise panorama to consider, from workout clothes to appropriate food to medical care for potential injuries.

3. Refashioned parking meters that collect donations

When parking meters are ready for retirement, what happens? Usually, they find their way to antique shops, are sold on eBay or, sometimes, are turned into bike racks. But here’s an interesting idea: piggy banks to raise money to end homelessness. Last fall the city of Montreal teamed up with a local magazine to park 70 colorful ParcoDons, or meters, around one neighborhood. Local celebrities also helped by jazzing up the change collectors. The hope is to raise $40,000 over the next three years.

It’s a win-win situation: meters get a second life, and loose coins go to a good cause.

A thought: What if people who are homeless could participate in each step of the project? Celebrities are a great way to raise the profile, but is there a way to involve others in the painting and installation of the meters?

What do you think?

Are these innovations helping the cause? Do you have more examples of successful projects where you live?

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