We need a new word for "service"


Ami points out that "Kaboom! invites people to build playgrounds," in strong, active language. (Photo: Ft. Meade Public Affairs, Flickr/Creative Commons)

Today on Fast Company, our founder Ami Dar writes:

To help more people take the leap from good intentions to action, we need better words for what we do. “Service,” “volunteerism,” “civic engagement”—even “nonprofit” and “social entrepreneurship”—are all weak substitutes for the action-oriented verbs that people actually use to describe how they work together and help one another.

Click here to read the rest of the piece. Thanks to Fast Company and Catchafire for including Ami in the “Co.Exist: World Changing Ideas and Innovation” series.

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