Snag one of those daily deals (and give back)

Tons of sites are putting a do-gooder spin on the Groupon model.

A few months ago I wrote about G-Team, the cause-based, collective action website that eventually sparked Groupon. Groupon is no longer running solo with LivingSocial, Google Offers, and Facebook’s Deals, amongst many others, now competing in the local, social deal business.

The huge success of these platforms has also caught the eye of some new startups that see the potential to use this model to support the work of nonprofit organizations. Here are just a few of them:

  • featured

    Has your organization joined GoodTwo? What do you think so far?

    goodtwo: Nonprofits can create a page, pick a deal, and then share with their constituents through tools that the company provides for social media and email promotion. About 25% of each sale goes to the nonprofit, so it’s a unique, fun fundraising opportunity that puts a modern twist on the old bake sale and wrapping paper model.

  • Philanthroper: They say they’re another daily deal site, but instead of selling something, they’re sharing the story of a new nonprofit every day. If you identify with the story, you can donate a $1 to the organization to help fund it’s work. It’s a great way to disconnect from that shop ‘til you drop mentality, and connect with new nonprofits that need your support to scale their model.
  • CAUSEON, The Daily Hookup, and so many others. CAUSEON sends 20% of each daily deal sale to local community causes, while The Daily Hookup pitches deals relevant to the gay community, then sends 5% of each sale to local 501(c)(3)s that support LGBT organizations.

There are hundreds of daily deal sites now ( just joined our site, for example), so it’s great to see some of these companies trying to differentiate themselves from the competition by pursuing models that benefit the nonprofit sector.

Know of any others I didn’t mention here? Ever snagged a particularly awesome deal? Shout it out in a comment below.

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Groupon's G-Team: Support Causes, Cause a Scene


Illustration via the G-team site

If you haven’t heard of Groupon, it’s a pretty simple concept. It’s difficult to bargain a deal with a major retailer on your own, but if you were to team up with a couple of thousand of your closest friends, your collective consumer power would go way up. Groupon steps in to harness the power of its ever growing community (since most of us don’t have a few thousand close friends) to get businesses to offer exclusive deals in exchange for a guaranteed number of sales. In essence, Groupon is crowdsourcing a bargain.

Groupon’s new project, G-Team, will apply the crowdsourced bargain model to help connect local causes and movements to people that “want to do good, have fun, and make a real impact.” G-Team campaigns can help community organizations, fundraisers, and initiatives for social change reach a wider audience, hopefully letting you, the changemaker, “achieve something awesome that you couldn’t have done alone.”

For fundraising, nonprofits could ask the Groupon community for enough small donations to get over a programmatic financial hurdle. Host events or other programs open to the public? Consider adding a deal for registration that also has a volunteer service commitment attached.

G-Team campaigns are local, run for a short amount of time, and support causes that the Groupon community cares about. In addition, they’re only for specific projects and only succeed if they reach a ”tipping point” (just like the Groupon bargain of the day).

The pilot G-Team project is up and running in Chicago. To stay updated on its progress or to find out how G-Team could partner with your organization or cause, click here.

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