Today Google launched a new, simplified application process for nonprofits interested in accessing any of the company’s free suite of products designed specifically to help U.S.-based nonprofits reach more donors, improve operations, and raise awareness for their cause.
Now, through one application, your organization can get:
- Up to $10,000 a month in advertising on Google AdWords
- Free or discounted Google Apps to cut IT costs and operate more efficiently
- Premium features for YouTube and mapping technologies to raise awareness of your cause
One of the things that I find most exciting about Google’s new initiative for nonprofits is the creation of the Google for Nonprofits Marketplace. In their own words, the Marketplace aims to “connect nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces—like AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace.”
If you use Twitter, you can follow #google4np for news from the launch.