Launching today: Google for Nonprofits programs

Today Google launched a new, simplified application process for nonprofits interested in accessing any of the company’s free suite of products designed specifically to help U.S.-based nonprofits reach more donors, improve operations, and raise awareness for their cause.

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You can follow @googlenonprofit to learn more.

Now, through one application, your organization can get:

  • Up to $10,000 a month in advertising on Google AdWords
  • Free or discounted Google Apps to cut IT costs and operate more efficiently
  • Premium features for YouTube and mapping technologies to raise awareness of your cause

One of the things that I find most exciting about Google’s new initiative for nonprofits is the creation of the Google for Nonprofits Marketplace. In their own words, the Marketplace aims to “connect nonprofits with professional service providers who have agreed to offer their services for a free or discounted rate. These firms are already certified partners from existing Google marketplaces—like AdWords Authorized Resellers, Analytics Certified Partners, Google Apps Marketplace and the Google Earth Outreach Developer Marketplace.”

If you use Twitter, you can follow #google4np for news from the launch.

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Comments (4)


  1. Pat M writes:
    March 19, 2011 at 7:10 pm

    What a great concept. I work for a non-profit in New York City and with all the current budget cuts both in NY state and NYC, it is refreshing to find help in reaching donors. Thank you Google.


  2. Daniel Schutzsmith writes:
    March 21, 2011 at 5:14 pm

    This is fantastic! We’ve setup Google Apps for a few NPO clients and the most difficult part of the process was always finding the actual application page online – the tech side was easy! This will surely get many more non-profits on the bandwagon to understanding that their IT and marketing efforts don’t have to dig so deeply into their operating budgets.


  3. Zully Salazar writes:
    March 23, 2011 at 7:17 pm

    Me parece una idea maravillosa, para las personas que queremos ayudar a nuestra comunidad, obtener ayuda, por lo menos para comenzar.
    Mi proyecto aun esta en preparación y me gustaría tratar de acceder a vuestra ayuda, gracias Google.


  4. Elena Martín writes:
    March 25, 2011 at 10:32 am

    Hola Zully, no dejes de usar la web para buscar otros recursos, gente con la que contactar, organizaciones que pueden guiarte en tu proyecto. Por supuesto te invitamos a que sigas nuestro blog donde encontrarás pistas y consejos sobre diversas temáticas del tercer sector. También recuerda que existe un blog en español por si es de tu interés. Este es el enlace: http://www.idealist.org/blog/es/ Un saludo y gracias por participar.


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