Remember when people said you should hide your social media profiles during a job hunt? Now I would argue the opposite. Become active in social media – just remember that the person reading your tweets, blog posts, etc. could be your future manager! Here are some tips.
Twitter: Follow the organizations that you’re interested in working for, and the causes that you’re passionate about. Tweet about topics that are relevant to the job you want to land. Interested in fundraising? Follow, RT, and engage in conversation with people already in fundraising. Staying on top of new developments in your field, and being public about it, highlights your growing expertise to future employers.
Facebook: Stop reading and go check your privacy preferences. Put up a photo that’s at least semi-professional and make sure to include your past work and education experience in your profile. Unlike pages that might scare away a potential employer and replace them with the pages of the organizations that you’d like to work for. Engage with their posts when the opportunity presents itself; it will help demonstrate that you’re knowledgeable about their work if and when the time comes for them to hire.
LinkedIn: I’m not even job hunting and I’ve received offers for interviews just because I have an up-to-date LinkedIn profile. Take the time to make your LinkedIn profile as beautiful and informative as your résumé. Keep it up to date with your accomplishments and find and connect to everyone that you know professionally. It can definitely pay off, especially when you’re applying to jobs and looking for someone in your network at a company or organization.
Google profile: For whatever reason, you may have something showing up in a Google search that you don’t want employers to see. Cultivate online content that you control by creating a free Google profile. (And read my last post to learn more about how free Google tools can help you manage your job search.)
Idealist: Create a free profile and let hiring managers see your skills, interests, experience, and the causes that you’re passionate about. You can also connect directly to the organizations that you’re interested in so that you’re in the know when they post new opportunities.
Free blogging tools: If you’ve got a skill, a talent, or a passion for something that is related to your career, start a blog on a free blog service like WordPress. A well-maintained blog is an awesome way to show off your expertise, writing skills, and personality to potential hiring managers. (Not sure where to start or how to maintain your blogging mojo? Lots of folks have written about these topics, including Rosetta Thurman, Badi Jones, and Allison Jones.)
And finally: Put the networking back into your social networks. Whenever you apply for a job, check your social networks for contacts that you have at the organization, or even friends of friends of friends at the organization. If you’re looking for a job, be proactive and message your contacts on all of your networks to let them know what you’re looking for. People usually want to help, and if they know what you’re looking for, they’ll think of you first if something similar opens up at their organization. Knowing someone that can vouch for you to the hiring manager is the easiest way to land an interview.
Your turn to weigh in! What other ways can you use the social web to make your job search more successful?
Other posts you might enjoy:
- Career Corner: What if you’ve just joined “Club Laid Off”?
- Career Corner: Don’t search for jobs, search for people!
- Five New Years’ resolutions for job seekers